How A New Launched Company Can Get Likes And Shares On Facebook Within A Week

In an interview Mr.James Told that:

We pre-launched Reader’s Legacy six months ago but decided that it was time to start our publicity campaign on February 1. Over the past six months, we have had many discussions on where we will start spending our advertising dollars. We are still in the middle of a major fundraising campaign, but we knew that we had to start driving people, who loved to read, to our community. We also knew that Facebook advertising was going to be part of the plan, so I started studying the art of Facebook advertising four months ago.

I decided to share the results of our first week to my tribe, as I know that there are thousands of us (entrepreneurs) out there who are trying to figure out how to bring new customers and users to our web properties. I think those results were very respectable -- and I learned a lot. I’ve even included screenshots to help you really understand what we learned. 

Related: 10 Quick Steps to Creating a Facebook Ad Campaign

Here are few points that we learned in the past week.

1. Decide who your clients / users are, and market directly to them.

Facebook gives you the ability to choose exactly who you want to advertise to. Take this very seriously. Do your own research to determine who your targets are. We decided that we were going to market to men and women in America and Canada between the ages of 35 and 60 who liked to read. All of our research told us that 75 percent of readers were women, but we decided to advertise to men and women in order to determine if the statistic on the female dominated space was correct. We choose these criteria very specifically.

2. Offer real value.

Our research told us that everyone is advertising on Facebook now, and that we would have to offer real value to catch our readers attention. We did the math and decided that we could afford to give each new user that joined a free Book. Yes, that’s right, a real physical book that we would ship to them.

We sell over 16 million books and operate an affinity program (points program) where users can collect points (LitCoins) to buy books. So we decided to run a promotion for the months of February and March, whereby every new user would get enough LitCoins to buy a new book and, if they referred another user, they would get enough LitCoins for a second book.