The social media giant announced a new website on
Thursday dedicated to resources for nonprofits and NGOs to get the most out of
their Facebook Pages. The new site reads like an extensive instruction manual,
covering everything from setting up a Page to building a support
network of "likes," and it also includes a step-by-step
guide covering how to use the platform's latest fundraising tools.
Facebook says the new resource will be essential for
nonprofits and NGOs looking to create a presence on the social network — or for
organizations looking to up their game when it comes to their existing Pages.
The site serves as a simple, accessible roadmap of best practices, with tips
and tricks coming from the platform itself.
"We are constantly blown away by the ways people and
organizations use Facebook — not just to connect, but to make an impact in
their communities and around the world," Joanne Sprague, marketing
manager of social good at Facebook, wrote in a blog post announcing the
release.
"This is especially true of nonprofits, who inspire us
every day by raising awareness about their causes, activating supporters and
raising the funds they need to support their organizations. We want to
help nonprofits use Facebook more effectively to achieve these goals," she
said.
The company hopes the Facebook for Nonprofits toolkit will
allow nonprofits and NGOs to strengthen their presence on the platform, teach
them how to further their work through social media, and instruct organizations
on how to use Facebook features specifically tailored to charitable
efforts.
The site also shows innovative ways nonprofits have used the
platform effectively through a section of success stories.
This toolkit, Facebook hopes, will help solve those issues,
giving nonprofits "a valuable resource ... regardless of their size, focus
or location."
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